“Why are we prioritizing this over new features?”
If you’ve heard this question, you know the frustration.
You’re pushing for performance improvements, code cleanup, infrastructure work—things that MATTER. But stakeholders only see the delay.
Here’s the shift: They’re not wrong to ask for user value. You’re just speaking the wrong language.
In this video, I show you Job Stories—a framework that connects your technical work directly to business outcomes. Revenue protected. Risk prevented. Speed enabled.
It’s how you turn “optimize database” into “capture $728K in revenue we’re losing.”
Watch the breakdown ⬇️
Dejan Majkic
www.whatisscrum.org
